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Brainstorming
Our RW Whiteboard
Russel Wright Exploratory Book Outline/Meeting Notes 11/28/2007What is marketable about a RW book?
A life of unique circumstances and experiences
High regard as a pioneering American industrial designer/lifestyle
Compelling human interest/success story
Controversial/innovative ideas/life
High regard as a pioneering American industrial designer/lifestyle
Compelling human interest/success story
Controversial/innovative ideas/life
Concept-What type of book?
Trade Book
Coffee Table Book/Hybrid
Group concluded that two or three books could be possible. They include:
STATUS-Anne currently researching resources. Group to support when needed.
Collectors Guide-Schiffer price guide format based on Keller/Ross RW book. Updated content to include all RW product lines. Consider editorial model w/authoring of sections contributed by "subject matter" experts. (i.e. G. Mauer/textiles, P. Dobson/furniture,Cindy Fahnestock/plastic)
STATUS: McKinley to lead next round of exploration.
Catalog-McKinley working with SFO on possible grant via NEA for publishing exhibition catalog in 2009 or later if exhibition travels. Essays written by Robert and his consulting team (Robert Schonfeld and Hitosh Mori) for the Russel Wright: Living with Good Design exhibition could be used as content for the catalog.
STATUS: McKinley to meet with SFO museum project team to discuss feasibility of publishing a show catalog at next status meeting slated for early December.
Coffee Table Book/Hybrid
Group concluded that two or three books could be possible. They include:
Biography
Collector Guide
Exhibition Catalog (coincides with the 2009 RW SF Airport Museum exhibition)
Biography-"Racy", clear voice storytelling. Look at the writing style of "Mockingbird: A Portrait of Harper Lee" by Charles Shields. A number of publishing models will be accessed. However, it appears that for consistency in the writing, a single author is perhaps the best option.
STATUS-Anne currently researching resources. Group to support when needed.
Collectors Guide-Schiffer price guide format based on Keller/Ross RW book. Updated content to include all RW product lines. Consider editorial model w/authoring of sections contributed by "subject matter" experts. (i.e. G. Mauer/textiles, P. Dobson/furniture,Cindy Fahnestock/plastic)
STATUS: McKinley to lead next round of exploration.
Catalog-McKinley working with SFO on possible grant via NEA for publishing exhibition catalog in 2009 or later if exhibition travels. Essays written by Robert and his consulting team (Robert Schonfeld and Hitosh Mori) for the Russel Wright: Living with Good Design exhibition could be used as content for the catalog.
STATUS: McKinley to meet with SFO museum project team to discuss feasibility of publishing a show catalog at next status meeting slated for early December.
Publishing Opportunities
Trade Market
Cultural Institutions
Corporate Philanthropy
Brand Extension
Manitoga
RW Associates
Cross-selling opportunities
Syracuse University Press
Market/Sell our Russel Wright “Knowledge/Vision”
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Latest page update: made by mckinleyw
, Nov 29 2007, 1:42 AM EST
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